Privacy policy
Last updated: October 6, 2026
This Privacy Policy explains how Direct Brothers, Inc., doing business as Pottstown Army Navy ("we," "us," or "our"), collects, uses, and shares personal information when you visit pottstownarmynavy.com (the "Site"), shop with us, sign up for our emails, or contact us.
Information we collect
- Information you give us: your name, email address, phone number, shipping and billing addresses, order details, messages you send us, and email signups, including restock alerts.
- Payment information: payments are processed by Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, and similar providers. We do not receive or store your full card number.
- Information collected automatically: device and browser type, IP address, approximate location, pages viewed, links clicked, and the site that referred you. This is collected through cookies, pixels, and similar technologies.
- Information from others: for example, fraud checks from payment processors, delivery updates from shipping carriers, and interactions with our pages on social media.
How we use your information
- To process, ship, and deliver orders, including in-store pickup.
- To communicate with you about orders, returns, and questions.
- To send marketing emails, such as new arrivals and restock alerts, if you sign up. You can unsubscribe at any time using the link in any email.
- To prevent fraud, keep the Site secure, and meet legal, tax, and accounting obligations.
- To understand how the Site is used and improve our products, Site, and advertising.
- To show our products on services such as Google, YouTube, Facebook, and Instagram, and to measure how those listings perform.
How we share your information
We do not sell your personal information for money. We share it only as needed with:
- Shopify, our e-commerce platform, which hosts the Site and processes orders. See Shopify's privacy policy at shopify.com/legal/privacy.
- Payment processors, to process payments and prevent fraud.
- Shipping carriers, to deliver your orders.
- Email services, such as Shopify Email, to send messages you've signed up for.
- Advertising and analytics partners, such as Google and Meta, which may use cookies and pixels to measure visits and show our products to you on their platforms. Under some state laws, this may be considered "sharing" personal information or "targeted advertising."
- Security services, such as spam protection on our forms.
- Legal and safety reasons, when required by law, to enforce our Terms of Service, or to protect the rights and safety of our customers, our business, or others.
- Business transfers, if our business is sold, merged, or reorganized.
Cookies and your choices
You can block or delete cookies in your browser settings, though some Site features may not work without them. To limit interest-based advertising, you can use Google's Ad Settings, Facebook's ad preferences, or the Digital Advertising Alliance opt-out at optout.aboutads.info. Where required by law, we honor Global Privacy Control signals sent by your browser.
Your privacy rights
Depending on where you live, you may have the right to:
- Know what personal information we have about you and get a copy of it.
- Correct inaccurate information.
- Delete your personal information.
- Opt out of the sale or sharing of personal information and of targeted advertising.
To make a request, email PottstownArmyNavy@gmail.com or call (610) 323-8000. We will verify your identity before acting on a request and respond within the time required by law. You may use an authorized agent where the law allows. If we deny your request, you may appeal by replying to our decision. We will not discriminate against you for exercising your rights.
How long we keep information
We keep order and transaction records as long as needed to fulfill orders and to meet tax, accounting, and legal requirements. We keep email marketing information until you unsubscribe or ask us to delete it.
Security
We use reasonable safeguards, and our platform and payment providers use industry-standard security. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from them. Orders must be placed by adults (see our Terms of Service). If you believe a child has given us personal information, contact us and we will delete it.
Where information is stored
We are based in the United States, and your information is stored and processed in the United States and wherever our service providers operate.
Changes to this policy
We may update this policy by posting a new version on this page with a new "Last updated" date.
Contact us
Direct Brothers, Inc., doing business as Pottstown Army Navy · 229 E High St, Pottstown, PA 19464 · (610) 323-8000 · PottstownArmyNavy@gmail.com